Let Me Guess a Few Things About You…
I’m Heather Robson and I’m glad to meet you!
Based on the fact that you’re here, I think I might know a little something about you.
First, you value your customers. You want to serve them well, and you care about their experience with you.
Second, good, honest marketing is important to you. You don’t want to trick anyone into buying your product or pressure them into making a purchase. You just want to show them how great it is and how it can help them… and then let them decide for themselves.
And third — and this just flows naturally from the first two — you believe everything should be win-win. If a customer buys from you, you want them to know they’re getting a great value.
How am I doing so far?
So, here’s what you need to know about me…
I’m an advocate for your customers
I’ve been writing professionally in one capacity or another since 1996.
I’ve approached creating marketing messages with a user experience mindset throughout my whole career… even before UX was a common term.
Like you, I care about your customer. I want to help you serve them well and deliver a great experience that begins the moment they discover you online.
And like you, I think creating a great user experience means writing marketing messages that are transparent and helpful.
I also think the marketing process should be fun and easy for you and your customer. When they reach the decision to buy from you, I want them to be on the edge of their seat with excitement… not looking for reasons to walk away.
In the last two decades, I’ve written websites, sales pages, e-newsletters, content (lots of content), and more… and my guiding principle has been to deliver copy that enhances my client’s reputation, converts visitors into leads and leads into customers, and sets up new customers to become repeat customers.
User experience copy is often a slower burn than flash-in-the-pan, over-hyped sales copy. But over time, it reduces your churn and ultimately lowers the cost of acquiring new customers.
If that sounds good to you, we should talk.
When I’m not working…
As much as I love helping my clients create a great user experience for their customers, that’s not all I do.
When I’m not working, I’m usually learning something new (I have a degree in Physics and in English literature — I find pretty much everything fascinating)… or working on my next novel (sci fi fantasy stuff — if you’re into that you can find me on Amazon)… or hanging out watching movies or playing board games with my family (we loved the game Pandemic before it was real life).
If you want marketing materials that you feel good about and that really work and you want to have a little fun in the process, let’s talk.
Target: Honest Marketing
Title: You Value Honest Marketing? Me too!! | UX Copywriting
Description: Do you love your customers? Do you think marketing that’s honest and fun is a no-brainer? Yes?!? Sounds like UX Copywriting is just what you need…