Get Found by the People Who Want to Find You Most
Wouldn’t it be lovely if you could be all things to all people?
But you can’t. Trying waters down your message and makes you less appealing to everyone.
It’s far better to know who your people are and to connect with them by being exactly who you are.
Your content is what helps you get found by search engines. But more importantly, your content is what helps your audience see that you’re the best choice for them.
And all of this works better when you’re providing an experience that your audience remembers and enjoys.
When You Just Need a Few Tweaks…
You may have a well-planned content marketing strategy that you’re feeling pretty good about… but you also know it could be stronger.
In that case, I can do a UX content review. I look at your content through the eyes of your user. I study the voice… the topics you cover… how you’ve optimized for search… and a whole lot more.
I put my findings into a report that tells you all the ways you’re amazing and all the ways you can be even more amazing, including specific suggestions for improving your overall content marketing plan.
<<See how the UX Content Review Can Work for You>>
Removing the Stress from Your Content Marketing
Do you have a documented content marketing strategy?
If not, you’re probably feeling more stress at work than you need to. With a documented content marketing strategy, you know who you’re talking to, what they need to know, when they need to know it, and the best way to convey it.
You’ll have less stress because you know what needs to be created and your audience will respond better because you’re giving them what they want and need at the exact right time… almost like magic.
<<Let’s Document Your Strategy>>
Level Up Your Content (and the Experience) with Journeys
A content journey is just what it sounds like… a multi-part content experience that builds into a full, entertaining, and informative story for your reader.
You can use these to prime readers to buy… as an incentive for signing up to your list (like an email course, but more fun)… to get more traction through social media… in so many ways.
<<Discover how a content journey can work for your audience>>
Give Your Traffic a Massive Boost
Your content marketing is built to get you found through search and social, and then to build trust, credibility, and awareness in your audience… helping them to take the next step with you.
You can make all your content work better at achieving those goals by creating an anchor content experience… the UX Traffic Builder.
It will spotlight your expertise, give away loads of value, be a truly useful (and shared) resource for your audience, provide multiple invitations to join your list, and help you bring in more traffic. Loads more.
<<See the Difference the UX Traffic Builder Can Make>>