Islands or Stepping Stones?
Which would you rather have? Little individual islands of content that leave your visitors feeling stranded? Or stepping-stones of content that guide your visitors forward?
If you’re ready for content that serves as a guide for would-be customers, then your first step forward is an editorial calendar.
<<Yes, I need that>>
Stop the Content Scramble
Content marketing is a wonderful servant and a terrible master. If you’re feeling ruled by your content marketing schedule — the never-ending demand for new, interesting content — and you feel like you’re always coming down to the last minute on your publishing schedule, then it’s time to put yourself back in control.
A More Connected Experience
Less stress is one big advantage to have a well-planned editorial calendar with clear milestones and goals. Your whole team will benefit. But you know who else will benefit? Your visitors. When you plan your content well in advance and create robust resources as well as content journeys and campaigns, you’ll give your visitors more than a one-off experience.
Instead of single content moment where they visit one page or post, you can create a content path that guides them on a journey they want to take.
Fewer Missed Opportunities
A good editorial calendar works with all departments to find opportunities to work together to create an above-and-beyond experience for visitors. Social media… paid advertising… public relations… organic search… event marketing… and whatever else you’ve got going on…
Your editorial calendar can tie them all together, creating a content experience for your visitors that is the next best thing to magic.
Creating an Editorial Calendar That Let’s Your Whole Company Shine
An Avalanche of Ideas
Good content starts with good ideas. So, it makes sense that the first step in building an amazing editorial calendar is to bring all the good ideas to the table. You won’t use everything — at least not at once — but the result of this robust brainstorming session is enough great material to work with to create a truly stand-out editorial calendar.
Bringing Order to the Chaos
Seasonal ideas… marketing campaigns… new product launches… target keywords… content gaps… it’s a lot to keep up with. Once you have everything out there that you’d like to do, the next step in creating an editorial calendar is prioritizing.
I help you make choices that will support your most important goals without overwhelming you and your team.
Standout Content that Gets People Talking
One of the things about content marketing is everybody is doing it. And I mean everyone. Have you ever seen buy-in like there is for content marketing? And that creates a problem. How do you make your content stand out?
Fortunately, there are a lot of ways to get creative and be different, and as we plan your editorial calendar, will come up with ideas and approaches that will fit your company’s voice and values… and make your content unique even if the topic is the same thing the next guy is writing about.
You Have the Option to Outsource the Actual Creation
Sometimes, a company just needs guidance in creating an editorial calendar and then has a team ready and eager to create the content.
But, if you’re a content manager who wants to get out of the “what’s next?” grind so you’re free to focus on launches, distribution, engagement, and campaigns, you can task me to write the content you need to fulfill the calendar we create.
What You Can Expect from Your User-Focused Editorial Calendar
This is a retainer-style package.
During our initial planning sessions, we’ll create a calendar for the next six months that includes seasonal content, SEO-targeted content, campaign support content, and a stand-out asset or two.
After that we’ll meet once a quarter, to review and adjust the next quarter’s scheduled content and to fill the editorial calendar out for the quarter after that.
Quarterly fee: $625