Get found by the people who want what you offer.
Build Trust by Showing What You know
Publishing a comprehensive or ultimate guide that’s focused on one of the main problems you solve for your customers helps visitors to your site see how well you know your stuff… and how smart they would be to choose you over the other options on the market.
Start Your Relationships on the Right Foot
This kind of asset is so useful to your audience that it’s a no-brainer for them to share it with their colleagues and followers. And it comes with multiple opportunities for you to invite readers on to your list. This is just the kind of useful, helpful resource that makes a great first impression.
Bring in Better Quality Leads
Built to cater to audience intent, you’ll find your comprehensive guide brings in more traffic, but also higher quality traffic… and that more of your visitors become the kinds of leads you’ve been looking for all along.
A Strategic Content Asset with Infinite Possibilities
A well-executed, intent-focused guide is something you can leverage in a lot of ways. You can routinely share it through social media… you can pull snippets out of it to send to your email list… you can highlight it for the press… the list goes on.
We’ll start by zeroing in on what your audience is already looking for
Between keyword research, audience feedback, and good old-fashioned commonsense, we’ll work together to figure out the best topic and sub-topics for your ultimate guide.
Smart linking help the search engines see what you’re about and give you readers a better experience too.
One of the keys to success—both traffic and leads—is in the multichapter format I use to really make your guide stand out. Search engines will find it easier and bring in a quality traffic on a broader range of keywords. Even more important—your visitors will find this easy to navigate and use. Wehre so many ultimate guides are overwhelming, the ultimate guide I create for you is designed to be user friendly.
Easy to Read, Multimedia Approach Keeps Visitors Reading
I take special care to make the information in your ultimate guide accessible, useful, and relevant.
I use smart formatting choices to make reading effortless for your visitors.
And, I’ll also help you create something media rich and beautiful to look at. Once deployed, this will be one of the things you’re most proud of on your site. Which is great, because it means you’ll be eager to send everyone to it!
SEO Elements That Are Easy to Work With
There’s no guesswork. I provide Title Tags, Meta Descriptions, Headlines, URLs, and more for each chapter within the ultimate guide. You and your team will have a clear guide to setting this up to be found by search engines and love by readers.
How to Get Your Own Ultimate Guide
When you hire me to create an ultimate guide for your site, here’s what you can expect.
- Keyword research and audience listening done for each chapter of the guide, including a spreadsheet of keywords that you may want to produce future content around.
- Clearly listed SEO elements and a robust internal linking strategy.
- The content for each chapter—well researched and written to create a good user experience for your audience.
- Recommendations for incentives and downloads to accompany each chapter.
Your ultimate guide will be delivered within six weeks of our start date.
Fee Structure: $1500 for each chapter in the ultimate guide.
Incentives on a piece by piece basis
The number of chapters in your ultimate guide will vary based on what you want to cover, but five to seven chapters is typical.