Stop churning out content… start creating experiences.
Content marketing. Everybody’s doing it. But what if you could be doing it better? When you create focused content journeys, you’ll remove the barriers that keep your visitors from becoming customers.
Give your visitors useful, relevant information right when they need it, and watch them move effortlessly from visitor to customer.
No More Content for Content’s Sake
When you start creating structured content journeys, you’ll develop a library of content assets that you can use and leverage and reuse to create more satisfying experiences for your visitors… and to create better outcomes for your company.
And you can get a better result with less wheel spinning, less grinding, and less stress for you and your team.
Content Your Visitors Will Love
With more strategy and planning, you’ll create content that guides you readers from step to the next, giving them exactly what they need when they need it.
The more they love and appreciate your content, the more affinity they will have you and your products.
Get a Jump on Segmenting
According to Hubspot, the most effective email marketing strategy is to segment your subscribers. When you build carefully planned content journeys, you’ll not only increase your leads and subscribers, but you’ll have a way to more meaningfully segment them right from the start.
Give Your Audience What They Need and What They Want
Figuring Out Your Reader’s Goals
Creating an effective content journey starts out with understanding your customer’s goals and how your product can help them get where they want to go.
We’ll figure out what your visitors need to know on their way to becoming buyers… and we’ll determine when and how to share that information with them.
Increasing engagement every step of the way
Each part of the journey we create will provide valuable, useful, relevant content… and additional opportunities for your reader to engage with you.
Together, we’ll figure out what incentives and bonuses will aid your audience in taking the next step and continuing their journey with you.
Surprise and delight your audience
A well-crafted content journey doesn’t just educate your customers… it inspires them.
These journeys are crafted in your company’s unique voice and reflect your values. That combination helps your future raving fans find you, fall in love with you, and recognize that you’re the best one to help them succeed.
Flawless Implementation
Part of a content journey is making the experience smooth for your readers and execution easy for your team.
We’ll make sure you have roadmaps for using the content journey and a clear vision of different ways you can implement, augment, and repurpose these powerful assets.
What You’ll Get
Over the course of six weeks, we’ll build you…
- An audience persona that you can use for this journey and for future journeys
- A strategic plan for what needs to be included in the content journey and how each piece needs to be approached to resonate with your audience.
- The individual pieces of the content journey.
- Incentives and bonuses to enhance the journey.
- A story sequence your team can use to visualize the journey and its possibilities
- Help with implementing the content journey when it’s complete
If you’re eager to give your potential customers a more meaningful experience with your content and to help them see more clearly how your product can help them achieve their goals, and solve their problems, a structured content journey is the next logical step.
And this powerful marketing asset can be augmented, repurposed, and adapted to create a better user experience in a variety of situations.
If that sounds like something you, your team, and your audience could use… then we should talk.
Schedule a conversation
Content journeys vary with each company and each product, so there’s not a single flat price.
Typically these journeys fall in the range of $3500 to $5150.
Combine your content journey with our documented content marketing strategy and save $900.